ChildFund India and Citi Foundation celebrated transformation of 1000 tribal women into Entrepreneurs

‘P2P - Poverty to Prosperity’projectsuccessfully turned 1000 tribal women into entrepreneurs in poultry farming, who are living in Alirajpur, Dhar and Jhabua regions of Madhya Pradesh

Jhabua, Madhya Pradesh :Mamta’s life has changed entirely after becoming an entrepreneur.

This just 12th stdgraduate has emerged as an independent and confident business woman, who actively participates in taking financial decisions for her family as well as is role model for women of her community. Till one year back, Mamta, like other women of her community,was struggling to make ends meet. She used to do a little bit of tailoring work and earn around Rs. 2000 per month to support her family, which wasn’t enough.

After becoming part of ‘Poverty to Prosperity’ project, she not only earns an additional income of Rs. 5000 every month through her Poultry farming business, she is also on the Board of Directors leading the Producer Company formed under the project to support the businesses of beneficiaries. Eventually, Mamta wishes to establish her own hatchery unit to breed and supply chickens of kadaknath breed to other women through the Producer Company so that they can also start and benefit from this business.

Mamta is one of the 1000 young women who have been trained and transformed into entrepreneurs under ChildFund India’s “P2P – Poverty to Prosperity” project supported by the Citi Foundation’s ‘India Innovation Grant Program’ (IIGP). These trained tribal women aged between 18 to 30 years and from low income communities located in 46 villages across Jhabua, Dhar and Alirajpur districts in Madhya Pradesh were provided with training in the key areas of leadership, community entrepreneurship, financial planning, marketing and poultry management, 100 chickens and a poultry shed to each beneficiary to start their poultry farming
business as an alternative source of livelihood.

Today, ChildFund India and Citi Foundation celebrated their project’s success as it has successfully trained 1000 women as entrepreneurs, created 1000 new enterprises earningaround 3,000 to 4,000 monthly, over 800 women have opened personal bank account and 80% of the targeted women have increased understanding on financial management.

Out of the 1000 beneficiaries, nearly 300 beneficiaries have so far sold approx. 5000 chickens worth Rs.10,00,000; chickens of rest of the beneficiaries are still growing. These entrepreneurs also plan to start selling other poultry products as per the market demand and rate soon. To support these 1000 entrepreneurs,SramadhaAdiwasiMahilaMurgiPaalan Producer Company Private Limited has been established, which is nowtrying to establish credit linkage with various government schemes like National Rural livelihood Mission.

The event was attended by distinguished dignitaries –Dr. Wilson Davor, Joint Director Veterinary Services, MP Govt., Dr. Deewakar, Veterinary Doctor and In-charge, Govt. Kadaknath Centre, Dr. Chandra Shekhar Singh, Veterinary Doctor & Poultry Expert, Dr. V K Singh, Scientist, KrishiVigyan Kendra, Jhabua, representatives fromJansahasSampark, Card &Prayas, project’stechnical partner organizations andover 200 of its project beneficiaries. The highlight of the event was the personal account by 6 beneficiaries who shared their experiences, aspirations as well as future plans for managing and expanding their business.
ChildFund India, a recipient of the Citi Foundation’s ‘2016 India Innovation Grant Program’, initiated the Project

–‘P2P – Poverty to Prosperity’with an aim tooffer livelihood opportunities among low income women, by addressing the local economic livelihood problem of the area. Low fertility of land and soil erosion, coupled with scarcity of rainfall, forces the ‘Bhils’ (a Tribal Community), to migrate out of the region in search of alternate livelihoods, where they mostly end up working as low paid laborers. ‘Poverty to Prosperity’ equipped these women with skills required for creating an alternate source of livelihood in poultry farming and further supported them in setting up the business as well as expanding the same in their own village, preventing migration.

Neelam Makhijani, CEO and Country Director, ChildFund India said, “Through this intervention we have been able to empower tribal women and create successful entrepreneurs by offering viable and sustainable livelihood option for them. We have successfully assisted 1000 tribal women in 3 districts of Madhya Pradesh by providing infrastructure, resources and training to initiate poultry farming. We are committed to continue providing support for them to grow further and sustain their business through a vibrant Producer Company
which they lead and manage. We are thankful to Citi Foundation for their support as this partnership has provided several opportunities both for tribal women in Madhya Pradesh and for the organization to learn from and replicate a sustainable model that changes lives. ChildFund India is committed as an enabler to create change makers!

DebasisGhosh, Public Affairs Officer, Citi India Cluster said,“The P2P program is aligned with the Government’s ‘Skill India’ mission and Citi Foundation’s focus areas of youth employability and financial inclusion. Citi India, through Citi Foundation has contributed towards this end by supporting youth from low- income households to build financial assets, enabling entrepreneurs to create livelihoods and enhancing the power of the collective to strengthen and transform communities. This initiative connects tribal women with economic opportunities through a market based intervention model that is both scalable and sustainable. This
program has seen incredible success and has given women the tools to start and maintain a poultry farming business that is reliable, profitable and that fulfills a large market demand. Through this initiative, Citi is not only contributing towards these women’s economic empowerment but are also giving them a sense of independence and agency over their own futures.”

Background | ChildFund India:
ChildFund India is part of ChildFund International, USA, a global child development and protection agency which operates in
25 countries and reaches more than 19 million children and their families globally. ChildFund India has been working in India
since 1951 with child and youth centered program expertise and unique interventions that cater to the changing needs of
children and youth. ChildFund India represents the voices of deprived, excluded, and vulnerable children in India regardless
of their race, creed, and gender. ChildFund India annually reaches nearly 2.5 million children, youth and families in the most
hard-to- reach areas, through long-term partnerships. It works with over 6,000 communities throughout 14 States and 2
Union Territories in the country. ChildFund India’s interventions span from maternal-child health, early childhood
development, education, urban poverty, disability as well as youth engagement, women empowerment and livelihoods, with
a cross-cutting focus on child protection, gender equality, and emergency response/disaster risk management.
ChildFund places special focus on enhancing skills and training on agriculture and allied services to help women and youth
become confident, responsible and self-reliant. It facilitates safe and sustainable livelihood opportunities for women and
youth so that they are gainfully employed/self-employed.

For more information, visit www.childfundindia.org| Facebook: www.facebook.com/ChildFund.India
Twitter: www.twitter.com/ChildFundIndia

Poverty to Prosperity- by ChildFund India, under Citi Foundation’s 2016 India Innovation Grant Program Citi Foundation’s grant to ChildFund India has been provided through the 2016 India Innovation Grant Program (IIGP), and is part of Pathways to Progress, Citi Foundation’s global initiative to prepare young disadvantaged youth build an entrepreneurial mindset, acquire leadership, financial and workplace skills, and begin to engage in the formal economy through a first job. ChildFund India is one of the six partners to be selected for the 2016 India Innovation Grant Program.

Launched in February, the 2016 IIGP received over 150 expressions of interest from locally based NGOs in India.

About Citi Foundation:

The Citi Foundation works to promote economic progress and improve the lives of people in low-income communities
around the world. We invest in efforts that increase financial inclusion, catalyze job opportunities for youth, and reimagine
approaches to building economically vibrant cities. The Citi Foundation’s “More than Philanthropy” approach leverages the

enormous expertise of Citi and its people to fulfill our mission and drive thought leadership and innovation. For more
information, visit www.citifoundation.com

About Citi India:
Citi India offers consumers including Non Resident Indians, corporates and financial institutions, a comprehensive range of
financial products and services. These include retail banking, mortgage finance, credit cards, personal loans, corporate and
investment banking, foreign exchange, securities brokerage, transaction services and wealth management.

Citi is an employer of choice and serves more than 2.3 million customers ranging from India's top corporate houses, multinationals operating in India, SME's, self-employed entrepreneurs, households and individuals. Citi India has leading market shares in a number of areas in India's banking industry, including credit cards, distribution of mutual funds, e-commerce banking, investment banking and foreign exchange. In addition, Citi India through its network of Citi Service Centres has been a
leading offshoring unit for Citigroup globally, providing employment opportunities in the areas of technology, processing,
analytics and financial processes.

Citi India is also committed to enabling socio-economic progress in the communities where we live and work. Since 1999,
Citi Foundation through its partnerships, has helped further the financial inclusion agenda through education, and has
created livelihood opportunities for youth and marginalized families in India. In addition, Citi has been committed to
preserving India’s heritage through its programs focused on art and culture. These efforts, over the past 16 years, have
benefited more than 2.5 million people across the country. Citi India continues to promote an inclusive and responsible
society through its various CSR initiatives.

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